Co-Creation

The beginning of every project is an important time to involve everyone on the team, no matter their role.
Creative development and concepting can often be a black box that leaves out key members of the team like developers, researchers, and clients. Contrary to this, I believe that the best work happens when everyone feels invested and free to share contribute their ideas.

inclusive creative

When everyone is empowered to contribute, it builds trust and gives everyone some skin in the game. While still creating time and space for myself and other assigned creatives to build and refine each idea, my approach makes sure that the entire team is on the same page, invested, and moving forward together.

Every photo below is from a real workshop I’ve designed and facilitated. They represent projects I’ve directed for Snapchat, Airbnb, Microsoft, PATH, Dropbox, and more.

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Screenshot 2019-04-17 at 4.59.28 PM.png — Product Strategy & Vision

A better user experience is the priority and basis for everything I do. Helping organizations envision the future for how their platforms could revolutionize their industry is my specialty — from facilitating ideation and visionary design to organizational alignment and roadmap development.

HUMAN CENTERED

My approach to product strategy has always been based in making, designing, and drawing as a means of communicating strategy. I’ve lead dozens of product design projects including a special collaboration product for Airbnb, an exploratory app UX for Sonos, web and commerce platforms for Dropbox Enterprise, Facebook Analytics, Specialized Bikes, Stumptown Coffee, and more.

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Screenshot 2019-04-17 at 4.20.32 PM.png — Brand
& Marketing

From brand strategy to being the client on set, or managing a media agency, I’ve done it all.

RANGE OF PERSPECTIVE

I merge my broad experience with a high standard for quality and obsession with photography to create beautiful work that connects with it’s audience.

Below case studies for three of my favorite projects.

https___hypebeast.com_image_2014_07_levis-commuter-2014-fall-winter-lookbook-6.jpg — Levi’s x VSCO

Case Study

Screen Shot 2019-04-24 at 8.52.14 PM.png — PATH

Case Study

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Screenshot 2019-04-17 at 4.27.53 PM.png — Storytelling

Science tell us that stories stick better in our brains than numbers, so while I use data and research to inform every decision, I make sure to package it all in a compelling story driven by a human truth.

developing an idea

I go bold, starting every concept with a story about where the audience is coming from, the human truth that makes them tick, and how we can translate concept into execution.

Whether it’s a complex technical opportunity, or a singular brand idea, my favorite part of the process is making it sing with a compelling narrative that galvanizes teams and charts a path forward.

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Photography

Between freelance as a cycling lifestyle photographer, brand ambassador, and my work at agencies teaching brands from my experience, I’ve spent a ton of time directing photography and editorial storytelling.

CYCLING photography

My personal photography has been featured by Rapha, Specialized Bikes, in four issues of Bicycling Magazine (including January, 2019), and by many other cycling brands. As a Board Member of Leave It On The Road (a 501c3 non-profit), I also use my talents to fight cancer and have contributed to the donation of over $100,000 to cancer research charities.

ART DIRECTION

Drawing from my personal experience, I've written and art directed photography guides for Red Bull, YETI Coolers, Levi's, Stumptown Coffee, and Black Diamond. See select page examples below.