Google Chromebook

At Google I lead global content and influencer programs for Chromebook including multiple creative agencies and work across markets. Our goal is to connect Chromebook with culture, elevate the brand's values, and people's affinity for a new kind of laptop.

To increase consideration for Chromebook vs. other laptop options, we set out to challenge people’s idea of traditional laptops with a series of videos featuring Bill Nye, Christina Tosi, and star YouTube Creators like The Bucket List Family.

Our insight varies with each campaign’s audience, but is always connected to data-driven talent identification that ensures the people we feature will resonate with our audience.

We work hard to produce stories that are authentic while also achieving our marketing objectives based on YouTube best practices for lifting mid and lower funnel metrics.

The result was 2x higher Consideration and Purchase Intent Lift at 50% lower cost per lifted user vs. previous campaigns. We also helped Bill Nye continue his climate rant shortly after appearing on the John Oliver show.

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